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This leading events organiser produces the Professional Beauty Exhibitions – major exhibitions for the beauty industry. In 2004, we were appointed to help the show relocate successfully from its old home, Olympia, to a new location: London’s ExCeL – something we had already successfully achieved with the Schroders London Boat Show.
- Enhanced the show logo
- Created and produced two ‘teaser’ advertising campaigns which appeared in beauty trade magazines
- This was followed up with a promotional brochure aimed at exhibitors, explaining that the benefits of the new location were more than skin-deep
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