Fresh has continued its long-standing relationship with National Boat Shows by developing the new campaign for the 2007 Southampton Boat Show. The campaign highlighted the recurring themes of the Show, positioning it as one of best days outs for all the family as well and as the not-to-be-missed event for the boating community. Fresh01 were responsible for all creative and production elements of the campaign including the Show website, direct mail postal and html campaign and an extensive advertising campaign including radio, local and enthusiast press and outdoor adverts.

» www.southamptonboatshow.com/