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| 020 7739 1255 : 020 7739 8697 : |
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 Nature Publishing Group
The scientific publications arm of publishing giants Macmillan, Nature Group publishes over 50 different titles, including ‘Nature’ – one of the world’s leading scientific journals. Over the years many of these titles have developed their own distinct logos – weakening and confusing the Group’s own brand identity. FRESH01 was asked to take a fresh look at branding within Nature Publishing.
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