Fresh01 were asked to help DB Consulting, an established IT consulting company, to update their existing visual identity, having created their original visual identity a few years earlier. DB were not looking for a radical change in direction of their identity, rather an enhancement to an already established and well accepted look.

• Developed an enhanced logo and rules on how it should be used
• Created a rich colour palette
• Designed templates for reports, case studies, employee profile documents and Powerpoint presentations
• Designed a flamboyant note pad cover
• Created a visual identity guidelines document to be used throughout DB Consulting to ensure the look is not compromised.